Association Answers

The Protech Blog

July 2018 Archives

Embrace the opportunity of an association leadership change

Navigating an association leadership change? These suggestions might make things a little easier.

Change is coming. Your association’s long-time executive director or CEO announced they’ll be stepping down. An outsider’s been tabbed as their replacement. So what’s next for your association? We touched on this in a post on this on Associations Now, but from the perspective of an uneasy employee wondering about their personal future. In that... Read More

Protech’s Guide to Email Marketing for Associations

There’s one easy trick to drafting an email campaign to engage members. You’re not going to love it. Here’s where email marketing for associations usually starts: Blunders. Mistakes. Oversights. Miscalculations. Whatever you want to call it, learning your lessons early will turn you into an email marketing pro, engaging more members and finding new members... Read More

6 reasons the Microsoft Dynamics 365 platform beats the rest

Why the Microsoft Dynamics 365 platform beats the rest

Your Association Management Software (AMS) search isn’t a sprint. It’s a marathon, one littered with hurdles along the way. And as soon as your association hears the starting gun, you won’t be off to the races long once you’ve come across the first major obstacle. It’s a simple question, but one you won’t want to... Read More

5 steps to becoming a great association leader

Follow these 5 steps and become and expert in association leadership

Leadership isn’t easy. You’re either sharing the praise or taking all of the heat, a position many of your staff don’t envy. Still, embracing an association leadership role is rewarding (that’s why you’re reading this!). Not only do your leadership decisions impact staff, but hundreds or thousands of members. So how do you become an... Read More