Association Answers

The Protech Blog


Embrace the opportunity of an association leadership change

Navigating an association leadership change? These suggestions might make things a little easier.

Change is coming. Your association’s long-time executive director or CEO announced they’ll be stepping down. An outsider’s been tabbed as their replacement. So what’s next for your association? We touched on this in a post on this on Associations Now, but from the perspective of an uneasy employee wondering about their personal future. In that... Read More

Protech’s Guide to Email Marketing for Associations

There’s one easy trick to drafting an email campaign to engage members. You’re not going to love it. Here’s where email marketing for associations usually starts: Blunders. Mistakes. Oversights. Miscalculations. Whatever you want to call it, learning your lessons early will turn you into an email marketing pro, engaging more members and finding new members... Read More

6 reasons the Microsoft Dynamics 365 platform beats the rest

Why the Microsoft Dynamics 365 platform beats the rest

Your Association Management Software (AMS) search isn’t a sprint. It’s a marathon, one littered with hurdles along the way. And as soon as your association hears the starting gun, you won’t be off to the races long once you’ve come across the first major obstacle. It’s a simple question, but one you won’t want to... Read More

5 steps to becoming a great association leader

Follow these 5 steps and become and expert in association leadership

Leadership isn’t easy. You’re either sharing the praise or taking all of the heat, a position many of your staff don’t envy. Still, embracing an association leadership role is rewarding (that’s why you’re reading this!). Not only do your leadership decisions impact staff, but hundreds or thousands of members. So how do you become an... Read More

The top tech trend associations must avoid

Near-term functionality is important. But so is long-term durability.

Everyone wants the shiny, new product on the market. We don’t blame them. That’s OK when you’re buying your next phone or personal tablet. But for the kind of major investments associations encounter? Short-term functionality of the product is only half of the battle. Plenty of people have bought into throwaway culture — picking the... Read More

4 features you don’t want from an AMS

Take a moment to scroll through your favorite AMS review site. Pay close attention to those bad reviews — the ones you’ll want to scrutinize before you take the massive leap into your next AMS. A few common themes will appear, so let those be your guide. The easiest way to find your next Association... Read More

Get acquainted with the Protech Marketplace

The Association Management Software (AMS) selection process was a grind, but it was worth it. Your association found a system rich with features out of the box built on the familiar Microsoft Dynamics 365 platform. Now that selection is behind you, maybe you don’t want your association’s next AMS-related decision to be as much of... Read More

3 tips to easily engage members

If you’ve already found your Association Management Software, engaging with your members should be easy. But like most things in life, member engagement is easier said than done. Lots of associations have turned to storytelling and content creation to spread their message — and for good reason. It’s engaging for current members and helps prospective... Read More