Association Answers

The Protech Blog


How to Amplify Association Networking at Your Next Annual Meeting

Looking for new ways to improve your annual meeting? Offer more association networking opportunities.

By Matt Dickens, Protech LX Product Manager     If you’re one of the 41 percent of marketers who believe that events are your single most effective marketing channel, you know that you can’t afford to botch your next annual meeting. And yet, I’ve been to enough trade and professional association annual conferences to know that... Read More

5 Traits to Look for in a High-quality AMS Software Customer Care Team

There a plenty of things to look for from your next AMS software customer care team. Here are the top 5.

By Bryan Goldman, Protech Customer Service Manager     Your new association management software just went live… now what? Like with any new technology purchase, there will be a bit of a learning curve. Things might not always work in the way you’re used to. Fast forward a few years. Things still aren’t working as planned.... Read More

Innovation Summit 2019: Imagining the Future of Associations

At .orgCommunity's Innovation Summit 2019, it was encouraged to think differently.

By Charlie Sapienza, Business Development Manager     What’s working for your association today might not work tomorrow. That was my overarching takeaway from .orgCommunity’s Innovation Summit 2019, where association executives came together to share their member engagement success stories. It was quite the whirlwind. In just about 10 hours, those of us in attendance found... Read More

What Your Association Can Learn from Netflix About Member Analytics

Can your association learn any member analytics lessons from Netflix?

By Audrey Smilgys, Sr. Solution Consultant     Despite a flood of new competitors entering the streaming market (with Disney and NBC joining the fray alongside HBO and Amazon), Netflix remains the top dog. How? Not just because they were first — they know their users better. Trade and professional associations are in a similar position.... Read More

[Webinar Recap] 4 Key Takeaways on Marketing Personalization

Do you feel like you have a registration or renewal problem? In that case, certain tactics can help, but here’s the bottom line: you almost always have an engagement problem. Join Higher Logic and Protech, for a fresh perspective on personalizing the member experience.

By The Protech Team It’s the age of personalization in marketing. No longer is marketing personalization considered creepy to most consumers—it’s expected. Unfortunately, many associations don’t harness the full power of personalized marketing, and their member engagement suffers. To help trade and professional associations understand the advantages of marketing personalization, Protech invited Higher Logic’s Vivian... Read More

4 Stats to Make Sure Your Membership Renewal Email Gets Read

Want more membership renewals? Here's how to get members to open your next renewal campaign emails.

Lodged among emails regarding Amazon orders, new LinkedIn connections, concert recommendations and weekly flight deals lies something pretty important to your association: a membership renewal reminder. For the ultra-rare, inbox-zero heroes among your trade or professional association’s ranks, this isn’t an issue. But how do you connect with everyone else? How do you make sure... Read More

Expert Advice: 5 White Papers Association Executives Need to Read

Looking for more reading material? Here are five awesome reports and white papers for association executives.

As an association executive, you have plenty of resources at your fingertips to make informed decisions for a smarter future. The problem is this: do you really have time to weed through all the sales-heavy material to find the real diamonds in the rough? To solve the issue, we parsed through a bunch of white... Read More

3 Benefits of an Integrated Financial Management System

With these three core benefits in mind, it should be a whole lot easier to convince your executive team or board of directors to seek out an AMS that integrates with your primary financial management system.

Great association management software enhances the member experience and streamlines event management, but it also offers major benefits for your accounting team… if your financial management system is integrated with your AMS. So, why is an AMS so important to the accounting department? Improved data accuracy and healthier financials. By connecting your preferred financial management... Read More

3 Association Membership Strategies Proven to Enhance Engagement

Looking for new association membership strategies? Here's what worked for three associations.

When an association’s member engagement strategies simply aren’t working, what do they do? One association membership director might scour the web for ideas. Another might attend ASAE’s Marketing, Membership & Communications Conference. And a third might do both. The thing is, there’s really no substitute for real world examples — the success stories that elevated... Read More

Software for Association Management: What You Should Ask Vendors

Need new software for association management? Ask these questions to separate the good from the not-so-good.

Technology advances quickly. Trends change overnight. Checklists that associations used for software selection in 2015 won’t work in 2020. So, what should you ask vendors to make sure you pick the perfect software for your association management? Here are five questions that  will set any trade or professional association on the right path. 1 –... Read More