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The Protech Blog


1 Critical Detail Which Must Be on Your Event Planning Checklist

What's on your event planning checklist?

There’s no secret trick to hosting the perfect annual event without a hitch. But there’s one key detail on your event planning checklist which can’t be overlooked. That detail? Don’t neglect the registration process. Event Planning Checklist Priority #1 Let’s start with a couple interesting facts: In 2017, air travel was 89 percent more affordable... Read More

3 Secrets for the Perfect Association Management Software Implementation

Considering your next association management software implementation?

The hard part is over… or so you thought. After wading through the seemingly endless selection of association management software vendors, you’ve found your ideal system. Unfortunately, that’s only half the battle. No one ever wants to put their association through a software implementation project. That much is certain. But the trick is, it’s often... Read More

Clean Data is Useful Data: A Data Hygiene Guide

Is your association practicing good data hygiene?

Data can be a blessing and a curse. It’s usually the former, allowing your association to make data-driven decisions that raise revenue and boost membership. If you have poor data hygiene, however, forget it. You know the old phrase, “I know it when I see it?” Well, the same goes for bad data. But you... Read More

Worried About Your Association’s Database Security?

“Is our data safe?” You shouldn’t have to ask. But any association executive worth their salt ponders that question now and again. That said, 2018’s been a banner year for database security. In came the European Union’s General Data Protection Regulation. So did the California Consumer Privacy Act of 2018, which goes into effect in... Read More

7 Thoughts from the 2018 ASAE Annual Meeting & Expo

Who could pass up a chance to rub shoulders with some of the brightest minds in the association world? That’s why we took the Protech Associates crew to Chicago to enjoy another great ASAE Annual Meeting & Expo. Now that we’ve all caught our breath, the Protech team was eager to share our insights from... Read More

Why Your Membership Growth Strategy Must Feature Content Marketing

You’re looking for new members. We can say that with near certainty — because who isn’t? But more than ever, a simple growth strategy isn’t going to cut it. Opportunities to grow your membership are getting harder and harder. Why the heightened degree of difficulty? Everyone wants free stuff. Free advice, free information, free anything.... Read More

Why Visit the Protech Booth at an ASAE Annual Meeting

Every ASAE Annual Meeting is a blast. But your expo hall experience? It’ll be just that: an experience. You’ll have people tugging at the shirtsleeves of your association-branded polo from all corners. So head in with a mission. Put your head down and find your way to the booths that are actually worth your time.... Read More

4 Fantastic Trade Show Attendee Tips

Your annual event might be over, but the next trade show you’re attending is right around the corner. You’re going, but the majority of your staff isn’t. So while they’re holding down the fort, keep your eyes and ears open for opportunities to make the experience valuable for your staff. Things to know before attending... Read More

Working too much? 6 smart time management hacks for association leaders

Are you the type of association executive who does it all? Flying around the office solving everyone’s problems, attending all the important meetings and making each and every business-critical decision? Of course you are! You’re leading an association, and members are counting on you. But there’s bad news. Those are strong signs your time management... Read More

The Art of Storytelling for Associations

A captivating story can motivate an audience in ways your typical content cannot. For associations constantly looking to welcome new members, it’s a modern marketing technique you can’t afford to miss. But the art of storytelling isn’t easy. In an infographic, Adweek outlines the ways including a story with a product for sale can drive... Read More