The Data Analytics Journey: Why to Get Started, How to Get Started and Where to Go From There [On-demand Webinar]
Increasingly, association professionals understand that they should be doing more with data analytics, but many are not sure what they need to consider before getting started. Join Gretchen Steenstra, Strategic Technology Consultant for DelCor, and Julie Sciullo, CEO of Association Analytics, in this on-demand webinar for an instructive and informative discussion broken into three 15-minute sections:
1 – Analytics 101 will explain analytics and how it can benefit your association. This section tackles a major concern of associations regarding the quality of data needed to perform robust analysis.
2 – Solving Problems with Data will explore how to move beyond traditional transactional data many associations use to solve problems. This section discusses how associations can get a 360-degree view of their members.
3 – Predictive Analytics will tackle how associations can use tools to predict outcomes like which members are not likely to renew or which members are likely to attend an event. This session lays out how technology improvements make predictive analytics and recommendation engines attainable for even smaller associations.