Database Cleansing: Your Path to More Targeted Member Communications [On-demand Webinar]
How clean is your association’s database?
Everyone wants clean, accurate data and good targeting. But how do you get there? With so much turnover in the job market over the last 18 months, cleaning your data is more essential than ever to reach your audience. It’s a daunting task but critical to your marketing and communication efforts.
Learn some best practices from Higher Logic as Beth Arritt, Association Strategist, and Vivian Swertinski, Sr. Marketing Automation Strategist, share email list/database hygiene tactics you can use to get your members to update their information throughout the year.