6 Tips for Improving the Member Digital Experience
Associations and organizations have always focused the bulk of their resources on delivering their mission and vision while supporting the diverse needs of their members. However, over the last five years, your members’ expectations about how well YOU maintain the relationship with them has changed dramatically. Unfortunately, the investment in that experience hasn’t always kept pace.
E-commerce giants like Amazon have dramatically shifted the way consumers think about purchasing everything from books to clothing. Likewise, the ubiquitous use of social media by all brands has driven our communications cycles to a near real-time pace. Our members are so used to using online services now that the level of performance, service and access has retrained them to expect more from ALL the brands they interact with — including your organization.
Not every organization can afford to provide member services like a global company. However, we must understand how the quality of the digital experience has changed. Fortunately, strategically integrated association management software (AMS) and content management system (CMS) technologies can help us to adapt and improve our approach.
In this session, Rob Bean, chief strategist at Refactored, an award-winning digital agency, will talk about the changing expectations of association members and how to select the right combination of technologies and tactics to help your organization stand out, build awareness and grow engagement online.