Online Association Communities: Lowering the Barriers to Digital Connection

Online Association Communities: Lowering the Barriers to Digital Connection

Trade and professional associations exist to connect members. They are hubs of education, exploration, innovation — and most important, personal and professional relationships.

The idea of having an online community to build those connections is not new; digital community spaces have existed for decades. But the implementation of those spaces varies widely. In many cases, communities have been allowed to grow up rather organically, at a leisurely pace. 

Today, there is an urgent need to accelerate the digital community.

Associations have rapidly adapted to the realities of our new digital world. Through a year of virtual events, members have realized that the possibilities and conveniences of those digital interactions can be extended—to enable discussions, professional mentoring and committee work. And going forward, they’ll expect an online community as a permanent benefit.  

So, how can you make an online community a vibrant, thriving part of your association? Download our latest e-book to learn more!