NAPA: Paving the Road to Digital Transformation

A national trade association modernizes its AMS to streamline staff workflows, enhance member experience and improve data integrity and visibility.  Read the full story here

Background: Leading with a science-based approach, the National Asphalt Pavement Association (NAPA) provides its diverse membership with extensive educational resources, technical advice and peer engagement. In addition, the association advocates for the industry, actively advancing research and promoting innovation, safety and sustainability. 

Challenges: Facing an urgent need for digital transformation, NAPA required a solution that could handle highly specialized and complex requirements. Critical capabilities on their list included an improved website experience, ease of adoption and use for staff and members, improved data integrity and automation of their highly complex calculations for membership dues. 

Solution: A targeted, agile approach, coordinated with NAPA’s leadership and team champions, enabled Protech to deliver a multi-layered implementation of Protech’s UX member database and MX e-commerce solution. Through a proven, stepped approach, NAPA’s data was fully migrated from their legacy DOS-like system while they worked with Protech’s dedicated team to complete deployment, configuration and staff training. In addition, the Protech team developed a module specialized for automating their complex member dues calculation. The resulting solution empowers members to take control of their memberships while dramatically reducing the burden of manual and redundant tasks for staff.  

The dues calculation requirement was ridiculously complex. But allowing members to be able to update their own data and interact in the system was essential. Now, members have a one-stop shop where they can create their own account, update and validate their profile, access committee pages and interact with other members. And for our staff, the reduction in manual tasks is amazing. It’s night and day.

– Melanie Richardson, VP, Finance and Operations

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