We’re in a period where we’re shifting from large quantity bulk communications, to smaller, more targeted, sustained communication. And engagement is the factor that will most directly impact your marketing efforts. You might feel like you have a registration problem or a renewal problem. In that case, certain tactics can help, but here’s the bottom line: you almost always have an engagement problem.
Join Protech and Higher Logic for a fast-paced session on how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. This includes how content personalization can drastically improve member outreach through analyzing interactions and thinking beyond just recipients, as well as leveraging the predictive nature of online activities to tailor the whole member experience.
What You Will Learn:
- Why you should tailor the entire member experience
- How personalized marketing can improve member outreach
- Why associations should gather their best member interactions to enhance engagement strategies